I just came across these words from Mr. Kevin Roberts, CEO Saatchi & Saatchi one of the leading agency in the globe. This guy inspired me a lot, he doesn't use the word Brand rather he says that as "Lovemarks". His wonderful book "Lovemark, Future Beyond Brands" says more about the advertising stuffs. He is dam innovative and often comes up with different concepts. I read about Winning ugly together in his blog and i came out with "its an ugly winning". Here are some of his words from his blog. Keep reading and it will inspire you a lot.
My mantra for 2009 is “Winning Ugly Together”. I wish it were “Winning Beautiful Together” but the reality is that the economic and commercial challenges we face will draw on our stamina and our imaginations in ways most of us have never faced before. It’s going to be ugly, and the only way to face this is a) together and b) with a totally winning attitude.
“Winning Ugly” is borne of the rough and tumble of great victories on the rugby field, on the basketball court, on the tennis court, in political arenas, in battlefields. Grit, guts and genius spilling out from every pore to secure victory at the final moment.
Vince Lombardi, football “Coach of the Century”, said “Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time. Winning is a habit.”
I’ve just had a note from Pully Chau, CEO of Saatchi & Saatchi China. Their new business team worked for six weeks straight, relentlessly, and have come up with five major new business wins and two pending. This is a time for ultra-competitiveness and the China Lovemarks Team have set the 2009 benchmark for our network. They are committed to playing smarter; actions not words; inspirational leadership; optimism; and keeping the love flowing.
Nothing has changed in the belief system we have developed over the last decade: Peak Performance; Lovemarks as a world-changing idea; True Blue as our means of creating sustainability. Nothing Is Impossible remains stamped on our foreheads. All of this gets executed in 2009 with urgency, relentlessness, and a passion to win. Together. Ugly (or Beautiful). As Sean Fitzpatrick, the most successful All Black captain of all time said after a memorably bruising encounter, “It wasn’t pretty out there, but we’ll take the win.” - Kevin Roberts
“Winning Ugly” is borne of the rough and tumble of great victories on the rugby field, on the basketball court, on the tennis court, in political arenas, in battlefields. Grit, guts and genius spilling out from every pore to secure victory at the final moment.
Vince Lombardi, football “Coach of the Century”, said “Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time. Winning is a habit.”
I’ve just had a note from Pully Chau, CEO of Saatchi & Saatchi China. Their new business team worked for six weeks straight, relentlessly, and have come up with five major new business wins and two pending. This is a time for ultra-competitiveness and the China Lovemarks Team have set the 2009 benchmark for our network. They are committed to playing smarter; actions not words; inspirational leadership; optimism; and keeping the love flowing.
Nothing has changed in the belief system we have developed over the last decade: Peak Performance; Lovemarks as a world-changing idea; True Blue as our means of creating sustainability. Nothing Is Impossible remains stamped on our foreheads. All of this gets executed in 2009 with urgency, relentlessness, and a passion to win. Together. Ugly (or Beautiful). As Sean Fitzpatrick, the most successful All Black captain of all time said after a memorably bruising encounter, “It wasn’t pretty out there, but we’ll take the win.” - Kevin Roberts
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